BCM215 Contextual Blog. The Emergence of Microtransactions

To be able to completely analyse the game media texts and create blog posts every week I must be academically and financially aware of why microtransactions exists in the video game world. I must research accordingly before creating each weekly blog post and will have relevant references from scholarly articles that reinforce my writing embedded in these posts.

After searching the web, there is an abundance of news articles that go into depth about the issues of microtransactions. This highlights that there is reason to believe that my Digital Artefact can be impactful on users. The photo below is the first page of search results that appear. I will also be taking into account some of the other popular media that is relevant to my DA such as video essays on the platform of YouTube, Twitter posts, reddit discussions and more.

An interesting topic I found while searching online is the inclusion of micro transactions in remastered video games. This is an extremely alluring topic that I will be researching more into and definitely will feature in my blog post series. The example I found online was the Crash Bandicoot series that was remastered had added microtransactions into the newest version of the game, which has created conflict between old nostalgic players of the original and the company, Activision. Activision are somewhat of a repeated offender when it comes to monetisation of gaming and I will dive deep into that in the upcoming weeks.

There is some background knowledge that has helped me shape my Digital Artefact idea and will assist my arguments in later blog posts. The academic literature will be linked in the references below, these are ones that I have looked at thus far.

Reference List and Resources

King, C 2016, ‘Forcing Players to Walk the Plank: Why End User Licences Agreements Improperly Control Players’ Rights regarding Microtransactions in Video Games’, William & Mary Law Review, vol. 58, no. 4, pp. 1365–1402, viewed 9 September 2020.

Klain, E 2019, ‘This Is Why Video Game Microtransactions Aren’t Going Anywhere’, viewed 9 September 2020. <https://www.forbes.com/sites/erikkain/2019/01/23/video-game-accessories-in-game-purchases-and-subscriptions-drove-industry-growth-in-2018/#6cc198043d24>

Published by leotwemlow

University of Wollongong student studying Communication and Media!

6 thoughts on “BCM215 Contextual Blog. The Emergence of Microtransactions

  1. Super relevant topic Leo! Introducing microtransactions is definitely a huge area of debate in modern gaming, even so far as being the centre of lawsuits (https://www.videogameschronicle.com/news/ea-faces-a-class-action-lawsuit-over-ultimate-team-loot-boxes/) and new laws (https://www.bbc.com/news/technology-43906306). And it is even more interesting with the case of Crash Bandicoot where Activision implemented them in a remastered game where microtransactions weren’t even a thing when the original game came out.

    I like the idea of a weekly blog post exploring a facet of the issue in depth. In your video you say these will be focusing on a different gaming genre each week – is that like (for example) the use of microtransactions in mobile games, then maybe their use in sports games across all platforms? I feel like having a genre structure is a great idea as there is definitely a difference between microtransactions in different genres. For example, shooters like Call of Duty and CSGO have microtransactions for mostly cosmetic purposes, sports games like FIFA would have them for improved gameplay (you can buy Ultimate Team packs which have the potential to grant you a better player, thus a better gameplay experience), and mobile games have microtransactions to speed up gameplay (eg. boosters in Clash of Clans).

    Looking forward to seeing how you progress!

    Liked by 2 people

  2. Hey, Leo really interesting blog post and pitch video! It was really interesting to see how you explained the research techniques which you will use for this topic on microtransactions. It is always good knowing what you have to do for each blog post and understanding the information which you are releasing every week. To see that you are going to be utilising scholarly articles in your blog post is an excellent idea; you can’t go wrong with that!

    With this specific topic on microtransactions, had you maybe thought of creating and curating your own memes or giphs for your blog posts? I think it would add a really cool point of view so that each weeks post can maybe have a meme or giph based around the weekly topic and post which you write about. This might also allow your posts to be more aesthetic for your audience!

    If you are interested in seeing many different viewpoints about microtransactions here is a fascinating read which I had found: ( https://www.gamespot.com/articles/microtransactions-explained-heres-what-you-need-to/1100-6456995/ ) This source discusses why microtransactions are controversial, legislation action, why developers use microtransactions and many more points which may assist you in understanding this topic to a new extent!

    Great job on identifying your topic clearly, I look forward to keeping up with your weekly posts!


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